BE Great was launched in January of 2009 as a life skills program dedicated to maximizing leadership ability, strong on-campus interaction, and general welfare for all 450 student-athletes and athletics staff at UC Santa Barbara. BE Great also focuses on personal and career development, diversity, and social awareness, along with ensuring academic success.
Throughout the year, many UCSB student-athletes are featured as Great Examples as part of the BE Great program.
The BE Great initiative is part of UCSB Athletics' Dare to Be Great program, the strategic plan to provide support for student-athlete scholarship costs, operating resources, and athletics facilities upgrades. The focus is also on funding women's athletics programs at UCSB, community outreach, and developing every student-athlete into a leader.