Alan Cassinelli is in his 3rd year as UC SantaBarbara’s Marketing/Promotions Coordinator. He oversees themarketing efforts of the Athletic Department, including game-dayoperations & entertainment, advertising, website management,student attendance initiatives, and social media marketing.
UCSB has led the nation in men’s soccer attendance thepast three years, most recently averaging 4,782 fans per game.Gaucho fans have set 5 NCAA all-time single game attendance records(excluding NCAA Tournament games) in Cassinelli’s tenure.Alan was also a part of the UCSB executive team that hosted the2010 NCAA Men’s College Cup.
In 2010, Cassinelli created the highly successful ‘UnleashThe Loco’ student attendance program, which has over 10,000sign-ups and has increased student attendance across the board.
Cassinelli is a graduate of Oregon State University and a nativeof Portland, OR.