Alan Cassinelli is in his 3rd year as UC Santa Barbara’s Marketing/Promotions Coordinator. He oversees the marketing efforts of the Athletic Department, including game-day operations & entertainment, advertising, website management, student attendance initiatives, and social media marketing.
UCSB has led the nation in men’s soccer attendance the past three years, most recently averaging 4,782 fans per game. Gaucho fans have set 5 NCAA all-time single game attendance records (excluding NCAA Tournament games) in Cassinelli’s tenure. Alan was also a part of the UCSB executive team that hosted the 2010 NCAA Men’s College Cup.
In 2010, Cassinelli created the highly successful ‘Unleash The Loco’ student attendance program, which has over 10,000 sign-ups and has increased student attendance across the board.
Cassinelli is a graduate of Oregon State University and a native of Portland, OR.