|Position:||Executive Associate AD, External Affairs|
Tom Hastings is UC Santa Barbara's Executive Associate Athletics Director for External Affairs. He oversees the marketing, athletics communications and ticket offices as well as several sports within the department, and is part of developing the department's long-range strategic plan.
Hastings came to UCSB in January 2009 after spending nearly
three years as the Associate Athletics Director for Communications
at San Jose State.
In his position at San Jose State, Hastings supervised all of the department's broadcast services and sports information staff that coordinated communications, media services and public relations for all of the school's 16 Division I sports. He also oversaw the department's video operations, marketing and Internet operations and handled football scheduling and supervised several sports.
In March of 2007, Hastings was part of the San Jose State team that conducted the NCAA Men's Basketball Championship San Jose Regional at the HP Pavilion in San Jose.
Hastings spent seven years with the San Francisco 49ers as communications manager and manager of Internet services. With the 49ers he assisted in the creation and implementation of the 49ers public relations departmental policies, procedures and operational guidelines, served as a liaison between local and national media and 49ers players, coaches, management and staff and helped supervise the public relations staff.
Following his stint with the 49ers and prior to joining the staff at San Jose State, Hastings served as the director of marketing for the National Strength and Conditioning Association (NSCA) in Colorado Springs, Colo. In that role, he directed all the marketing, public relations, merchandising, advertising, sponsorship and Internet operations for the worldwide membership-based association.
Prior to his tenure with the 49ers, the UCSB and Santa Barbara High School graduate served as the Assistant Director of Athletics Media Relations at UCSB.
Hastings and his wife, Julianne, are the parents of three children.